Skip to main content
TrustRadius
LinkedIn Sales Navigator

LinkedIn Sales Navigator

Overview

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

Read more
Recent Reviews

TrustRadius Insights

LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various …
Continue reading

Best Lead Sourcing Tool

10 out of 10
August 31, 2022
We use Sales Nav to source leads it provides a broad variety of filters that let us narrow down our search results. It offers insights and …
Continue reading

Expensive, But Awesome!

9 out of 10
April 28, 2022
I've been using LinkedIn Sales Navigator for the past 5 years now. It's a powerful database tool for customer relationship management, as …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Advanced search (174)
    8.4
    84%
  • Identification of new leads (172)
    8.3
    83%
  • List quality (168)
    8.3
    83%
  • Company information (172)
    8.0
    80%
Return to navigation

Pricing

View all pricing

Professional

$79.99

Cloud
per month

Team

$134.99

Cloud
per license

Enterprise

Contact sales team

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://business.linkedin.com/sales…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Features

Prospecting

Features related to generating leads and finding new contacts.

8.1
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

8
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

7.8
Avg 7.5
Return to navigation

Product Details

LinkedIn Sales Navigator Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

Reviewers rate Advanced search and Smart lists and recommendations highest, with a score of 8.4.

The most common users of LinkedIn Sales Navigator are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(1384)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various industries. Users have found the product to be invaluable for prospecting, lead generation, and understanding target markets. With Sales Navigator, sales professionals can hunt relevant profiles, find the right connections, and prospect new high-value target personas. This allows them to identify key decision-makers within organizations and make meaningful touchpoints with potential prospects through social interaction.

The product's advanced search filters and database capabilities enable users to run targeted searches based on specific criteria, helping them find the right prospects faster than using regular LinkedIn. Sales teams also use Sales Navigator to gain crucial insights into potential customers, understand strategic accounts, and support customers in existing accounts. Additionally, the tool provides timely updates and alerts regarding client activities, empowering sales teams to stay informed and take proactive actions in identifying and winning new business.

Moreover, LinkedIn Sales Navigator has proven effective in partner and sales prospecting processes. It helps users establish partnership arrangements, understand decision-makers, and gain insights into target industries. The advanced analytics provided by Sales Navigator allow users to leverage LinkedIn postings for better prospecting. By using the tool's features such as InMail messaging and lead lists functionality, users can connect with prospects directly, generate leads, and expand their touches for sales.

Sales Navigator is not only beneficial for sales teams but also for the marketing department. It provides a convenient way to quickly find the right contacts, gather information about companies and contacts, and confirm the accuracy of information. This enables marketers to create targeted campaigns, engage with potential customers, position themselves as thought leaders in their industry, and map out global accounts and business units.

Overall, LinkedIn Sales Navigator has been highly regarded by users for its ability to solve critical challenges in lead generation, prospecting smarter, gaining valuable insights into prospects' job history and responsibilities, improving outreach efforts through InMails, facilitating networking opportunities with like-minded professionals, and streamlining the entire sales process. It has become an essential tool for businesses looking to connect with the right people, generate quality leads, and drive sales success.

Users have made several recommendations regarding LinkedIn Sales Navigator. The three most common recommendations are:

  1. Utilize LinkedIn Sales Navigator for prospecting and lead generation. Users highly recommend using LinkedIn Sales Navigator for finding valid leads and reaching out to prospects. They emphasize its effectiveness in lead prospecting and sales enablement, making it a must-have tool for all levels of an organization. Some users even consider it the best way to do prospecting, especially for targeted ABM campaigns.

  2. Combine LinkedIn Sales Navigator with other tools and resources. Many users suggest using LinkedIn Sales Navigator in conjunction with other email prospecting tools and data scraping tools for a more comprehensive experience. They also recommend considering other products that integrate with LinkedIn Sales Navigator and doing thorough research before making a purchase. Additionally, users advise utilizing the free account on LinkedIn to its fullest before upgrading to LinkedIn Sales Navigator.

  3. Learn how to use LinkedIn Sales Navigator effectively. Users emphasize the importance of learning how to effectively navigate and utilize the features of LinkedIn Sales Navigator for success. They suggest watching online videos, conducting research, and seeking training or coaching from LinkedIn to maximize the potential of this platform. Some users also recommend checking out additional resources provided by LinkedIn such as the Social Selling Index.

Overall, users find LinkedIn Sales Navigator to be a valuable tool for lead prospecting, networking, and social selling. They recommend leveraging its capabilities alongside other tools, investing time in learning its functionalities, and exploring additional resources offered by LinkedIn for optimal results.

Attribute Ratings

Reviews

(1-25 of 80)
Companies can't remove reviews or game the system. Here's why
Ada Bashir | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Awesome tool. It helps me with the lead collection, email fetching, and verification. While using LinkedIn sometimes you are able to see locked accounts, but using the Sales Navigator you can see those people with all of their activities. If you are in sales this tool will be the best help to get to your targets
  • See all people
  • Fetch emails
  • Collect leads
  • While fetching the leads it can remove those people who are currently not working in a particular company
  • Although it shows that the particular lead has been viewed and save in a list, but it can remove them for the new search
  • InMail messaging quota should be increased
I have had a positive experience using LinkedIn Sales Navigator, which has proven useful for me and my team in lead tracking and connecting with targeted clients. However, it is worth noting that LinkedIn's policy only permits a limited number of connections and searches. I helps you to do more targeted outreach
Score 10 out of 10
Vetted Review
Verified User
We use Sales Nav to source leads it provides a broad variety of filters that let us narrow down our search results. It offers insights and connections that I wouldn't have discovered on my own, as well as quick access to people's LinkedIn profiles. We wish to connect with more contacts and prospects, something that was difficult to do with other tools. Since we started using Sales Nav, life has been simpler.
  • A range of filters to choose from
  • Very friendly UI
  • They should add more industry verticals
It provides the best filters to give you the information you need to identify a specific designated contact from a particular region.
Vuyile Mthethwa | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
One of the LinkedIn premium products that we use at Happy Hope Dweller is Sales Navigator. This gives us a comprehensive view of everyone in our database and allows us to focus on the highest-priority prospects. We use LinkedIn Sales Navigator in our organization to keep track of customers and prospects.
  • Lead Generation
  • Prospecting
  • Outreach
  • Sales Navigator price point is quite high
  • Flexi payment option could get more clients for them
You should have a LinkedIn Sales Navigator account if you're an active job seeker or if you're a college student looking for internships. You shouldn't have a LinkedIn Sales Navigator account if you're an established professional who's content with your current sales manager, or if you're a business owner who doesn't need to hire any new employees.

Not suited if you don't prospect or personally do the outreaches for your business.
Score 9 out of 10
Vetted Review
Verified User
I've been using LinkedIn Sales Navigator for the past 5 years now. It's a powerful database tool for customer relationship management, as well as hunting new prospective clients. In easier words, it puts order to chaotic TAM. The scope of use-cases ranges from researching to hunting, farming, sharing, searching as well as capturing important notes.
  • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
  • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
  • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
  • Industry Filter: This is one of the things which definitely can and should be improved. Many companies exist on LinkedIn with an incorrect industry mapping. Moreover, I'd love a feature where industry grouping is possible. Online Retail is a primary Industry. And Fashion, Apparel, Utilities, Consumer Goods are sub0industries.
  • Sales Intelligence: ZoomInfo and G2 do this pretty well. Buying signals are provided in various forms and manners for the Sales team, which is something clearly missing in LinkedIn Sales Navigator, or added very recently and still in the nascent stages.
  • Employee Range Filter: Many a time, the results showcased using an employee range filter, differ from the results when checked on an individual basis in the company. This means if I put a filter of fewer than 50 employees companies, the results showcase a lot of companies having more than 50 employees as well.
Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).
Angelica Cleofe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is extremely simple to search for and filter leads. I particularly like the ability to filter companies based on revenue, market, and technologies used (some software apps charge $500 or more for this). I haven't used the email feature yet, but it's convenient to have everything you need for lead generation in one place.
  • provides a great data list
  • easy to install
  • easy to search for leads and filter them
  • The database only includes people who have LinkedIn profiles.
It has aided us in connecting with companies and decision makers more quickly. The ability to search and research is extremely useful, and segmenting decision makers saves time when looking for a specific part of the organization, i.e. Finance, human resources, and so on.
Swetha Ravikumar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Linkedin Sales Navigator is very helpful for business development and sales generation. LinkedIn Sales Navigator is primarily used for prospecting and prospect analysis such as finding the relevant contact and decision-makers of the organisation. With the help of advanced filters, we can filter out the lead company (account) and lead contact. Used to send emails to the prospect. Sales Navigator helps to identify the company details like location, employees and industries, etc
  • Prospecting
  • Account buliding and finding decision makers of the organisation
  • B2B networking platform
  • Lead generation
  • Recommend lead contact related to the specific industry we are in
  • Advanced search for industry section needs improvement
  • It would be great if provided a activity dashboard
For sales generation and business development, LinkedIn Sales Navigator is a very useful tool. We can do prospecting and lead generation easily which saves a lot of time.
Score 9 out of 10
Vetted Review
Verified User
Leverage SalesNav for prospecting. I love the ability to send messages if you aren't connected to the contact directly and the filter criteria searching for specific job functions or even geography can allow us to be more targeted in our outreach. LinkedIn Sales Navigatorhas great ability to build out lead lists or even prospects for a specific account, and alert you on any activity that may beneficial to use in your messages.
  • searching by job function
  • sending messages to people you aren't directly connected to
  • list building- accounts/ prospects
  • news/ company updates
  • direct integration w/ CRM
  • ability to send video messages to prospects
  • better filter/ search criteria for job postings
it is great for prospecting- being able to filter out prospects and be more targeted in your outreach. Great insights into job growth, career postings, recent employee transitioning roles. I leverage linkedin for direct messaging, and it's great to be able to send messages even if it isn't a direct connection. LinkedIn allows a more personal touch, and helps with the omni channel approach in prospecting.

Christopher Fazio | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use this product daily to increase my lead count and find that is absolutely the best tool that I have to increase my list of leads. I currently have over 6500 connections and growing all of which I engage with on a continual basis
  • Networking
  • Ability to hone in on qualified leads
  • able to find decision makers
  • allow more leads for a salesman before reaching limit
  • increase inmail counts every month
The most used tool in my arsenal to build leads. I love this product and have been an advocate to my associates
VIKAS TIWARI (L.I.O.N) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sales Navigator is used in our Business Development department. It is very easy to use and one can customize the filters to narrow down the search. It has reduced the problems of lead clashing, wastage of time. We can even save our account search or lead search so that we can resume from where we had left last time.
  • Dedicated lead research.
  • Dedicated Account Research.
  • Provides news and latest information about the selected industry company and market trends.
  • One can save their research so that it is accessible anytime and is not lost.
  • It would be better if one can view the email address of prospects by default.
  • While searching the leads if the setting allows to send them connection request automatically, it would save a lot of time.
  • If the sales navigator had the option to export all the saved or filtered leads or accounts in an Excel sheet that would be really helpful.
Sales Navigator by far has been very helpful for research part be it territory research, latest market trends in industries, growth news about the company we are following; everything is available, one just have to know how to do the things and things are quite easy as well. We also get digest emails about the important information in case we missed to check on Navigator.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Each rep has access to use LinkedIn Sales Navigator as a prospecting tool or just general networking. It’s a great way to put together lists of companies, individual prospects, or both. Setting alerts for companies when they have been in the news with relevant information for the purposes of prospecting is also a great feature.
  • Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
  • InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
  • News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
  • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
  • Sorting - need a better, faster way to sort by for prospect lists and account lists
  • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
LinkedIn Sales Navigator is best suited for business development reps who are looking to quickly campaign accounts and prospects alike. If your job is outbound focused or you have a green territory, LinkedIn Sales Navigator is one of the best tools on the market. I think it can be less appropriate for inbound business development or sales reps, however, it is still very useful in that situation.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Both myself and the CEO are using it to grow the business by finding new leads but also by informing our current customers of recent press and new innovations. I personally use it to find leads internationally--it is a very convenient and reputable platform. I call it the Facebook of the business world because in addition to just finding leads, you can share important information on your feed.
  • Finding leads
  • Good reputation
  • Able to post articles and share successes with contacts in the business world
  • International database--not limited to the USA
  • Monthly pricing
  • Less spam
  • More personalized experience and assistance in writing messages for potential clients
It is very good for finding leads but they do not always respond and it may go into their spam folders. One negative issue is that you will receive spam messages as well.
Ritika Dhar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sales Navigator is being used in our organization by our Sales and Marketing team for prospecting and research. It is one of a kind tool that helps you leverage the professional network on Linkedin for your sales engagement . We use it for researching into accounts, finding the right persona and engaging with them. It has helped in lead generation and has helped close more deals and engage with multiple stakeholders in any account.
  • It has advanced filters helping you to drill down to find the most relevant result
  • It shows any recent news which mentions your saved leads or saved accounts.
  • It shows enables you to search for specific keywords on a person's profile.
  • The dashboard shows how you're performing with respect to your team members.
  • You frequently get errors when you're performing an advanced search and have to refresh the page again and again.
  • It doesn't show if a lead has viewed your message.
It is well suited for any organization's sales team if you're looking to find your target audience and want to find the right people for your product.
This tool helps really well with lead generation, database generation , engagement with stakeholders etc.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I used LinkedIn Sales Navigator as both a sales/marketing tool and a basic research tool. In my position, I create content as well as market. Sales navigator is invaluable as tool to track movement and trends across position titles.
  • Find particular titles within Industries - VP of Infrastructure in mid sized manufacturing.
  • Locate unusual skills - Security certified Splunk administrators.
  • Find people who are unavailable to a regular subscription.
  • Locate contacts within a business group.
  • LinkedIn Sales Navigator is very powerful, but not super well documented.
  • The tool does not allow for the export of list names, which is disappointing for a tool at this price.
  • LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.
If you are looking to identify people in industries that use LinkedIn regularly, LinkedIn Sales Navigator is an outstanding tool. On the other hand there are industries where people simply are not interested in posting on LinkedIn. There are particular industries and titles that don't prefer LinkedIn. Many engineering professionals avoid putting their names up or having many connections.
Abhideep Jain | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Currently, the Sales Navigator is being used by the Business Development Team members along with a few consulting leaders, client partners (folks who have account mining targets), and almost all senior leaders. For the Business Development team, it is one of the key channels for lead generation in B2B services selling space.
  • Finding related connections.
  • Finding people who can introduce you to someone.
  • Building lead list for targeting at a later date.
  • Ability to download an Excel or csv file of the lead list, account lists, etc.
  • Reporting hierarchy of a person or his/her place in the org chart.
  • Just like "open for work" tag, there could be a tag of "open to talk to vendors for CRM software" etc.
If you are into B2B selling of services or products with high ticket size, LinkedIn Sales Navigator can be useful. It is also useful if you want to penetrate into some specific large accounts and reach out to as many folks in that particular account. Where it may not be useful is when you have a B2C business and cost of reaching out to people on LinkedIn surpasses the ROI generated out of each customer.
Srinivasan V Iyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In our organization, we are using the LinkedIn Sales Navigator in the Lead Generation team alone. The focus is to get the contacts of Enterprise accounts and the respective stakeholders, who can make the purchase decisions, thus helping reach out and making effective reach out and bringing in actual leads.
  • No restrictions on profiles view.
  • Number of invites can be sent are higher.
  • Direct contact and connect with the decision making members.
  • A costly purchase that only huge enterprise can see benefits for that cost and will be hitting the small and medium companies big time
  • Complex and intricate UI, at times, feels cluttered
  • Integration with other software not that much feasible, except for a few limitations with Salesforce
We started using LinkedIn Sales Navigator as a professional tool that can help us reach out to a vast set of audiences, who can help us bring in new business and generate additional leads. Helping work out the details and schedules on a singular platform.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
LinkedIn Sales Navigator makes it much simpler for the sales and marketing people at HighRadius to identify the right prospect and chart out the possible reporting hierarchy within an organization. It is been used exhaustively by the marketing folks to find out the right buyer for our product.

Sales Navigator also sends regular updates on saved leads and accounts for us to stay updated on all recent news/builds. The keyword search option makes it pretty to find out the buyers across all levels and geography. real quick.
  • Advanced Keyword Search Option
  • Recommendation on similar leads
  • Accounts list and lead list
  • Smart Links
  • Lot of valuable information. But not intuitive enough for self navigation.
  • Limitations on number of LinkedIn in-mail that could be send.
  • Closed Profile. Limited credit of 25.
  1. LinkedIn Sales Navigator is a great tool for building leads and accounts prospecting lists.
  2. With its advanced keyword search filters, it is quite easy to find out your buyer across targeted geography, levels, functions, experience, degree of connections.
  3. Smart links feature enables to send personalized content to individuals and track if they have read the content pieces or not.
  4. You will also stay up to date on recent news across your saved leads and accounts.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
LinkedIn Sales Navigator is used as a prospecting tool by the Sales and the RevOPS team to find companies of particular criteria (demographic, firmographic) and prospects in that company that [meet] our Ideal Customer Profile.
  • Finding companies that fit your ICP.
  • Prospects that fit your ICP.
  • Insights.
  • Company Hierarchy
  • Organizational Structure of the company
Best suited to create a prospecting list of accounts and prospects to go after based on ICP. Less suited to find data driven insights about the company.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
LinkedIn Sales Navigator is being used by our Sales department to help generate new leads and business opportunities. It is being used by position levels within the organization--from senior management to entry-level business developers. For us, LinkedIn Sales Navigator has allowed us to increase our awareness, grow our lead pool, and increase our customer base.
  • In-depth lead/account searches
  • Reporting the chain of command
  • Proposing new leads based off of previous interests
  • Ease of use--during the search phase
  • Missing integration with SFDC
  • Lack of ability to edit a message after it has been sent
In my opinion, LinkedIn Sales Navigator is less appropriate for the client and prospect interaction, for example, it's more difficult to see posts made by the prospect than it is on regular LinkedIn. But it is much better suited for identifying finding and mapping new prospects than the regular LinkedIn. It is also less appropriate when it comes to sustaining conversation and sharing content with prospects. If you wish to share content, I recommend an email, but it allows for a quick introduction using email which you know goes directly to their personal email address.
Daniel Orr | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Within the Sales org, we use Sales Navigator to research accounts and prospects that we would like to engage with. Often LinkedIn data is some of the most real-time and accurate data regarding where a contact is working and what their role is in the organization. The new features like intent data have also been really helpful in generating and calling into warmer leads.
  • Data accuracy
  • Lead generation
  • Research
  • Wish it integrated with Freshworks CRM
  • Search is detailed but could be more intuitive.
This is tables stakes in Sales and has become a required tool for my job. I would venture to guess that anyone doing B2B sales is missing key competitive intel if they are not using LinkedIn Sales Navigator. This is one of the best and most up-to-date databases of [critical] information needed to prospect into and research key account and contacts.
Matthew Gardner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
LinkedIn Sales Navigator is used across marketing, sales, and customer success. Marketing and sales uses it to build lead lists while the success team uses it to explore our customer orgs to find other potential stakeholders, alternate contacts, etc.

It is a stronger use case for sales and marketing as potential leads have a LinkedIn account 95% of the time which states their company and role. It is so much quicker to search and sort potential leads using LinkedIn.
  • Lead generation
  • Search and filtering
  • Identifying decision makers
  • Exports
  • Role change notifications
  • Integration into other tools
Very good for the first search for leads but doesn't well integrate into other tools in order to find contact info or how to target those people. Acts more like a feeder to the LinkedIn ads product than a fully flushed out lead Gen platform. Wish it was more open and also wish there was a specific success focused version to keep up to date on our partners.
Santino Wong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We primarily use LinkedIn Sales Navigator for the Sales department at my company. Sales Navigator helps our team gain visibility in accounts we actively prospect into. Lead lists, alerts, segmenting lists, etc.
  • Lead lists
  • Segmentation, demographic/firmographic
  • Account news
  • Account alerts
  • Segmentation can use an overhaul.
  • Creating lists can be confusing
LinkedIn Sales Navigator is well suited for any organization where complex deals are being sold. Mainly Enterprise or Strategic.

SMB/SMN will still find it useful if they do business/market research on their prospective clients.
May 28, 2021

Linkedin Sales Nav

Moses Thien | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use LinkedIn Sales Navigator to generate leads and do in-depth searches for preferred clients. It is really helpful to reach the direct decision-maker. Apart from that, this is being used primarily for sales and prospecting where all our outreach effort are being concentrated on. It helps to build a lead generation machine at a great and affordable price.
  • Easy to use
  • Cost effective
  • Wide database
  • Limited to one account
  • Has a connection limit
  • Can have a better UI
It is great for prospecting and connecting with decisionmakers. For example, we use it to connect with business consultants where we are selling a very specific business software to them. It allows to concentrate on a target market. If you are looking for local business owner, Linkedin might not be as appropriate as they usually do not answer their messages
Ben J. Varghese | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized

LinkedIn Sales Navigator is arguably one of the most powerful selling tools available – but most teams are underutilizing it. In my organization, it is primarily used across the sales and marketing teams only with more focus on the sales teams.

LinkedIn has unlocked a world of possibilities for sales teams who try to reach B2B buyers who are closing the door on cold calls and emails. the business problem it addresses is lead sourcing, giving insights into a lead or a target company helping teams prepare for quality conversations.

  • Lead Sourcing
  • Company Insights
  • Insights into Hiring Surges
  • Amazing Database
  • A clean up of the data/leads to avoid inaccuracies
  • It would be more useful if there was a compulsory read button or icon that showed up on all chats and messages shared.
  • The credit limit could be bigger and maybe more generous as it is a pricey product in the first place
[LinedIn Sales Navigator] helps to grow your business channels by targeting potential prospects, building strong customer relationships, and nurturing leads. The helps you achieve sales process efficiency, thus, improve your bottom line.

It is an inappropriate tool if you are looking for quick responses and replies as it depends on each individual's online visiting pattern which is unpredictable.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The only department that currently utilizes LinkedIn Sales Navigator within my company is my Marketing department. The product that we sell requires a certified technician to maintain and repair it, so there are public contact lists available, but the decision maker isn't always the person certified to do the work, it may be another role or title like purchasing manager, owner, etc. so LinkedIn Sales Navigator has been a huge help to find the right contact quickly.
  • The advanced lead search feature allows us to highly target who we want to find and where, very helpful for doing sales calls in a geographic area
  • InMail messages are a great way to turn a cold lead a little warmer before reaching out over the phone
  • Being able to keep organized lists of leads and specific accounts has helped tremendously
  • The cost was initially hard to justify but after my trial we were able to see the benefits, so I would suggest maybe a paid trial
LinkedIn Sales Navigator has been a great tool for our specific sales (B2B), I am not sure how much worth it would hold in B2C sales, but I also do see that it would provide benefits to someone who is actively looking to connect with key people in organizations where they are interested in applying. Overall a great program.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sales Navigator is being used by the sales teams. We use it for several reasons, to find leads, to find contacts to these leads, to segment the market and more. To our organization, it solves the problem to find leads, as sales navigator has very detailed filter options so we can focus on the region/function/company our product is suitable for.
  • Filter options (segmentation).
  • Ease and speed of use.
  • Complete database of leads.
  • Integration between regular LinkedIn and Sales Navigator.
  • Downloading lists.
Sales Navigator serves our organisation well. We have several users and we are able to tap into the lists from colleagues as well. For an organisation that needs leads in a specific sector/type of companies/type of profiles, I can't imagine a more complete lead provider. Less appropriate for organisations that already have segmented their market and know the companies that are their potential clients.
Return to navigation